Business strategy · Data · People

Complex questions.
Clear decisions.

I connect commercial strategy, trusted data and people to turn business questions into measurable outcomes.

Business Intelligence Manager, connecting Commercial, Finance, Supply Chain and Operations.

01 / Business impact

The question behind
every result.

Choose a business priority. See the judgement, action and evidence behind it.

BI / Data transformation

How do you modernise BI without losing trust?

15+business areas supported
The challenge

Change the platform. Keep confidence in the numbers.

Management BI needed to modernise across multiple business areas while maintaining confidence in reported information.

The leadership question

How can business owners trust the new reporting as delivery moves forward?

Read full evidence
Qlik Sense to Power BI · Roadmap · UAT · Business sign-offChapter 1 of 4
More evidence Commercial performance · Data platform · Automation

02 / My approach

I start with
the decision.

A repeatable way to turn an ambiguous business question into a decision people can act on.

QUESTION TO OUTCOMESelect a step to explore
01 / Find the real question

What are we really trying to change?

Agree the business problem and the decision it requires before choosing a tool or building a report.

01 / 06
Built on clear ownership, trusted data and a shared definition of success.Read the full framework
The data foundation behind the decisions

Business systems · Microsoft Fabric · Governed data · Analytics · Business decisions

Explore platform & governance

03 / People & leadership

Give people a problem
they can own.

“I want analysts to understand why the business needs something, not simply how to build it.”
Explore my leadership practices
Direction 01

Connect team priorities with business OKRs. Define the problem, the outcome and what success looks like.

Ownership 02

Give analysts responsibility for investigating and solving the problem, with room to challenge the requirement.

Coaching 03

Use regular conversations to challenge thinking, remove barriers and develop commercial judgement.

Development 04

Build confidence and capability so the team can solve increasingly complex business problems independently.

Across the business

Different priorities.
Connected decisions.

Pricing and costing frameworks across 5,000+ SKUs connect changing costs with margin decisions.

Explore the commercial story

04 / My experience

A broad background.
A focused direction.

Engineering taught me systems. Teaching taught me patience. Commercial work taught me value.

Business Data Analyst

Understand the business.

BI Team Lead

Build capability in others.

BI Manager

Connect strategy and delivery.

My full journey Engineering, entrepreneurship & leadership
Jan 2026–PresentBusiness Intelligence ManagerNumatic International

What shaped me

Strategy × Commercial × Data × Leadership

I work with management to identify business problems, create analytical frameworks and roadmaps, lead delivery and measure the resulting impact. I manage a BI team, developing people and directing data strategy across Commercial, Finance, Supply Chain and Operations.

What I gained

  • Business strategy
  • Commercial performance
  • Data governance
  • People leadership
Explore the supporting case studiesExplore My Business Impact
Aug 2024–Dec 2025BI Team LeadNumatic International

What shaped me

From delivery to leadership

My focus expanded from producing analysis to directing the work and developing others. I helped analysts take ownership, set priorities around business problems and build the confidence to recommend solutions independently.

What I gained

  • Leadership
  • Coaching
  • Prioritisation
  • Delegation
  • Outcome ownership
Explore the supporting case studies
Aug 2022–Aug 2024Business Data AnalystNumatic International

What shaped me

Turning business questions into insight

At Numatic, I brought systems thinking, research and commercial understanding to business questions. I developed analysis and reporting that helped people understand performance and act on the findings.

What I gained

  • Business insight
  • Analytics
  • Problem solving
  • Delivery
Explore the supporting case studies
2021–2022Customer Service AdvisorWickes · Alongside my MSc

What shaped me

Adapting to a new environment

Alongside my Master’s degree, I worked in customer service at Wickes. Working directly with customers helped me understand British workplace culture, communication styles and customer expectations while adapting to life in a new country.

What I gained

  • Adaptability
  • Customer empathy
  • Communication
  • Resilience
  • Cultural awareness
2021–2022MSc Digital MarketingOxford Brookes University

What shaped me

Connecting data with behaviour

My postgraduate study connected data with consumer behaviour and strategic decision-making. For my dissertation, I investigated what drives people to adopt or resist mobile banking in India.

Dissertation · January 2022

Mobile Banking Adoption in India: Behaviour Reasoning Theory

  1. Question

    What drives people to adopt or resist mobile banking?

  2. Framework

    Behavioural Reasoning Theory

  3. Data

    162 current mobile-banking customers

  4. Method

    Quantitative analysis using multiple and linear regression

  5. Insight

    Convenience and ubiquity supported adoption; traditional barriers were a key reason against it.

  6. Learning

    Data becomes valuable when it explains behaviour and supports a better decision.

The sample focused on urban participants under 40; the findings should be read in that context.

What I gained

  • Research
  • Quantitative analysis
  • Consumer behaviour
  • Strategic thinking
2018–2020Learning Centre FounderMathematics consultant

What shaped me

Building something of my own

At 23, I built an educational learning centre supporting around 30 students annually. One objective was to provide free educational support to at least five young people from lower-income families each year. I used videos, metaphors and real-life scenarios to make difficult concepts easier to understand.

What I gained

  • Entrepreneurship
  • Leadership
  • Ownership
  • Social impact
  • People development
2017–2018Business Development ManagerI3R Global

What shaped me

Understanding commercial value

Working with IT business partners and marketing teams introduced me to the commercial side of technology. Supporting product-launch activity and analysing business performance strengthened my understanding of stakeholders, customers and business value.

What I gained

  • Commercial awareness
  • Stakeholder management
  • Business analysis
  • Presentation
2013–2017Teaching Mathematics & PhysicsAlongside engineering

What shaped me

Learning how to develop people

Alongside engineering, I taught Mathematics and Physics to younger students. I learned to listen first, be patient and explain complex ideas through different examples until they made sense to the individual.

People do not always need a different answer. Sometimes they need a different way to understand it.

What I gained

  • Coaching
  • Patience
  • Communication
  • Empathy
2013–2017EngineeringElectronics & Telecommunication

What shaped me

Building systems thinking

Studying Electronics and Telecommunication Engineering introduced me to how devices, communications and data work together. It gave me a foundation for understanding connected systems and solving practical problems.

What I gained

  • Systems thinking
  • IoT
  • Analytical thinking
  • Problem solving

05 / Innovation

What could connected
products make possible?

I explore how connected data can create value across the customer’s entire product lifecycle.

Live · Pre-sales decision support

Make the value visible before the sale.

Clean360 turns productivity, cost and ROI assumptions into a customer business case.

  • Compare customer scenarios
  • Quantify estimated productivity and cost
  • Create a customer-ready business case

Screenshot values are demonstration estimates, not realised savings.

Explore the project evidence
Clean360 · Original product evidence

One connected ecosystem: Customer value · Usage intelligence · Service insight

Technology enables the strategy.

Microsoft Fabric · Power BI · SQL · Python · Oracle · CRM · Power Automate

Explore technical depth

Let’s talk.

What should the business
do next?

I’m interested in opportunities where commercial thinking, data and people leadership shape better business decisions.

Project evidence

A closer look

Portfolio evidence